Is marketing for nonprofits any different from classic marketing?
The answer to that question is both yes and no. The foundational principals and basic psychology of marketing are nearly universal. Yet, on a more practical level, the typical marketing strategy may look very different depending on your sector. And, nonprofits, also known as NGOs (non-government organizations), are a particularly unique sector.
Surely, the nonprofit marketer can pick up valuable tips and information from other industries and general how-to articles. However, it will need to be tweaked a little (or a lot) to be useful. Similarly, the marketing advice, guides, tutorials, and other articles on this site can be useful for promoting and branding a business or individual. However, keep in mind that this site is tailored for those in the not-for-profit sector, particularly small organizations.
Your mission matters: spread the word
Grassroots groups, community organizations, and NGOs or all types are the heart and soul of modern social infrastructure. They are also the backbone, composed of caring and dedicated people doing the hard work of making this world a better place. If course, you already know that. You know that your organization is doing good work, making the world a better place, preserving the planet, uplifting the downtrodden…
In short, you know how important your initiative is, and how hard your team is working to accomplish that goal. You know why you need financial contributions, and you know that the money will be put to good use. You understand the importance of your volunteers, and why helping your organization is a worthwhile use of their time. You know, but the people you need to reach may not. That is why a good marketing strategy is essential to your nonprofit organization’s mission.
Need help?
For inquiries about nonprofit marketing and consultation services, contact admin@thebluepail.org